How Does User Tracking Work?

Opentracker provides fast, simple & accurate systems to measures what matters for your business.

A look under the hood of website traffic data and how it is collected using javascript and cookies

The technology works as follows:

  1. You add the Opentracker javascript to the source code or template of the website or application for which you want to collect visitor statistics.
  2. A user visits your web page(s) or uses your application for the first time. Depending on your site and the user's preferences, a JavaScript or code snippet is generated and sent to the user’s browser or application to collect the data you need within the boundaries of the law and your businesses privacy policy. A unique cookie is generated for the user and stored on their computer. This is a standard procedure on the internet, utilized by every site that needs to identify a user as a unique person, for example, or Gmail. The Opentracker cookie is tracked over long periods of time, which means unique visitors to your site or app can be identified when they return. When a visitor clicks or engages with your service, Opentracker looks for this cookie. If a cookie is found the user is identified as a 'returning visitor' and their clicks are recorded along with any previous visits to show their lifetime click-path through your website.
  3. The information collected in step 2 is pre-processed.
  4. The statistics are updated with the processed data.
  5. All this information is stored in a database on our servers. Your statistics are non-public and password protected. You can access them through a internet connection.

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